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The correct and complete filling out of the masters is crucial not only in order to manage at best the business relationships, but also to allow an analysis of the data that can eventually bring to an increase in the business activity.
Quite often, he/she who is responsible for filling out the masters does not have enough time or fails in paying close attention to the actual filling out process. A lack in accuracy can lead to misunderstandings, waste of time and consequently to an increase in costs.
The poor quality and the obsolescence of the master data can jeopardize commercial and marketing analyses that could potentially bring to further business developments.
For example, should the delivery address not be entered correctly, there could be a mistake or a delay of the shipment or even a incorrect evaluation of the turnover subdivided throughout the territory.
The normalization of the address is hence of crucial importance: setting rules for the filling out process can result in being not enough, especially since the rules will probably be disrespected. Hence, a validation tool can prove to be truly important.
Perhaps everybody knows that...in Mago.net, you can connect yourself directly to the Google map, from the address, thanks to one simple click. The latter is true if the address is complete and more or less correct.
Perhaps not everybody knows that you can perform a research and hence a validation of the address by using the address search function that, by connecting to Google maps, will provide the correct address or (should there be not sufficient information within the masters) suggest possible choices within the addresses available. Furthermore, by choosing and confirming the suggested address, you can obtain the automatic filling out also of the city, state, province and zip code (information that is useful for geo-marketing analyses).
Finally yet importantly, starting from the Mago.net 3.6 release, the GPS coordinates masters allows entering automatically the latitude and longitude, the latter information useful especially for those that need to interface with the navigation system in order, for example, to manage the routes.
Mago.net helps you find the correct road also to reach your customers, suppliers and contacts. The integration with Google maps improves the quality of your work, every single day.
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