Smau Business Road show in Bologna was largely appreciated by visitors as well as by the leading actors!  

edited by the Marketing Department 

An overall balance on the outcome of an important event, when the latter has come to an end, is quite inevitable. Let us therefore make a brief digression on the experience of Smau Bologna 2012, which witnessed the presence of an extraordinary team within the Microarea - Zucchetti stand.  

Lets start by saying that the experience in Bologna has certainly been positive, exceeding any expectation!
Within the large D47 stand, a consistent number of experiences have been brought to life. While the huge audience was following the product demos on the widescreen, the main actors of innovation actively collaborated in order to provide all visitors with an optimal service: demos provided in MacBook (proving the flexibility of Mago.net) and applications specifically dedicated on Ipad and Tablet Windows 8 (that can be interfaced with the accounting software of Microarea) were able to reassure a number of companies, belonging to different merchandising sectors, that the right solution to manage at best all activities was indeed found at stand D47.

Lots of demos, many entrpreneurs ready to take in consideration Mago.net for their company, dozens of integration proposals developed for Mago.net and able to cover specific needs of both commercial and industrial sectors, made the two day rendezvous in Bologna truly special.
Also the photographs prove how stimulating these due days in Bologna have been: have a look yourself at the brief video-slideshow, made just after the end of Smau, available on the Microarea Youtube channel.

We will soon be back with other astonishing events!

The next brilliant rendezvous with innovation is SMAU Business Bologna, the 6th and 7th of June 2012. Microarea will attend the event with a truly outstanding stand!

edited by the Marketing Department 

For the next stop of the great ICT, which will take place in North-East Italy, Microarea is ready to give a consistent and important contribution: 14 Partners, Platinum and ISV, will participate at SMAU Business Road show Bologna!

Wednesday 6th of June the Microarea Platinum Partners will be there for you: Giga, Tecnobiemme, A.Esse.I., Handmade, Sedoc Finance, Maxi Data e Servizi.IT. Instead, on Thursday 7th of June, the partners attending will be the Platinum Infores Srl, Centro Sistemi Treviso, Kirio, Proxima and the ISV Partners Proximo, IGP Software e Treebyte.  This exclusive list of partners will be happy to show you all the new technological features regarding Mago.net that are designed in order to create new business opportunities and manage at best all of your corporate needs.

Demonstrations and in depth analysis, along with the presentation of specific solutions created by the Microarea Partners, the aim of which is to increase productivity and competition in specific merchandising sectors (these ranging from the manufacturing management to the treasury, from the fashion to retail, and lots more): the Microarea stand in Bologna promises to be an electrifying meeting point for technological excellence and visitors.

If you are a company in the ICT world, and you are looking out for a turning point for your activity, come visit us and find out the benefits and advantageous in becoming a Microarea Partner!

In order to plan your visit at best, make sure you visit the SMAU Business Road show: you will find all the information regarding the event.
Microarea will take care of the rest: in order to let you see with your own eyes the quality of the products and services of Microarea and its Partners, the ENTRANCE TICKET IS FREE: Book now!
Microarea and the Partners will be waiting for you: trust us, you cannot miss out!

The new Mago.net module ensures a precise management of the customers' credit limit thanks to strategic and efficient controlling operations along with a top-level customization.

edited by the Marketing Department 

The new year brought along many new features "made in Microarea". The new release 3.6 of Mago.net is rich as in regards to new functions and growingly useful under many aspects. The area of Mago.net, which has enjoyed most benefits from this overall product improvement, is the administration, and sales and purchase cycle thanks to the new module Credit Limit Management, created in order to ensure a wide and on time management of the credit limit allowed to you customers. 

The Credit Limit Management module is the utmost complete solution for your company. This thanks to the customer status analysis, the four parallel customer limit management lines, the possibility to keep track of the credit delivery and invoicing, the wide integrated reporting together with the an outstanding level of customization. In other words, you can keep full control over the order fulfilment according to needs and requirements. 

Besides being coherent with the company's policy as in regards to the credit limit management, the Mago.net module can be entirely customized hence allowing to apply preferential behaviour parameters for each single customer.  

Thanks to the control functions, which operate automatically during the crucial phases of the sales cycle (from the order acquisition to the order delivery), the program behaviour can be driven in a pre-established manner or manually forced in certain situations, decided according to the situation.  

The Credit Limit Management module allows to block to a sales order should one or more parameters (relating to the credit management) be disobeyed, this meaning that the order can be registered yet not fulfilled unless being unblocked. 

When saving documents such as a sales order, delivery note or invoice, Mago.net checks the credit limit. If one or more verification identify a crossing over the allowed limit, Mago.net will block or warn the End User, this according to the pre-established setting. Thanks to the Credit Limit Exposure window, available within all documents, you can get hold of clear graphic indications (traffic light) along with a warning regarding the parameters that have been disobeyed and the ones that ask for particular attention.  

The available lists allow to have full knowledge of the allowed credit limits, the exposure of each single customer, the customers that have exceeded the limit according to the parameters and last, but not least, the blocked orders. The reporting system of the Credit Limit Management module is a truly efficient monitoring tool able to help you in the analysis of each customer any time you deem this necessary.

The benefits and advantages offered by this new module are amplified by the possible union with EasyLook, the latter allowing to use very easily the Credit Limit Management module also via Internet! For just one second, think how easily your agents will be able to verify, in real-time from their iPads, the credit limit of each single customer.   

If you wish to have a full view of the highlights offered by the Credit Limit Management, have a look at this short video. Your M.L.U. service is active and you are interested in recieving further details regarding the functions of the new module? Microarea provides you with possibility to follow a useful NON EXISTING PAGE e-learning course  in order to learn all there is to learn on the Credit Limit Management...directly from your office desk!

The success of an Internet website depends on the coherence relationship between shape and contents. For Microarea, this means providing, throughout the web, relevant and interesting information.

edited by the Marketing Department 

Microarea, now as in the past, always released unique and distinctive information, re-establishing and increasing progressively its visibility among the web.

In 2011, the Microarea website achieved outstanding results from a visibility point of view: +22% visits on 2010, for an overall 1,800,000 on-line pages visualized! Interestingly, a large part of the visits are due to the "Googeling" activity of Internet surfers in search of information and solutions. Comparing to last year, we have witnessed to a consistent increase in the traffic deriving from Google: +30%!    

The significant work load that Microarea carried out on communication is integrated and fulfilled by the search engines optimization activity, this throughout technical improvements (the grouping of activities known as SEO) that guarantee a highly effective positioning of the results of the research engines. The latter is truly vital towards the products visibility and, more generally, of the entire Microarea offer.     

Also, the type of consultation provided a highly satisfying result: the visitors don't just "stop and go" on the website: there stay (on average 5 minutes) is well longer than the one referring to other websites belonging to players in the same market segment. This means that there is a significant level of interest and attention towards the reported themes.

Thrilling results indeed, which prove how quality does pay off in the end.

It is therefore obvious that the visibility of the companies that are hosted on www.microarea.it is considerably high. An extraordinary showcase is available to the Microarea Platinum Partners, within which they can promote their brand and solutions integrated with Mago.net. The End Users instead have the "Success Stories" area where they can promote themselves on the web ... all of which offered by Mago.net!
We could say, based on the information in our hand and trying to carry out a literature type comparison, that the End Users have "flicked through" the Microarea website searching for the most interesting info just like if it was a newspaper, they have read with attention just like if it was a manual rich of information and last (but not least) they have shown their appreciation as if it was a best seller!   

Aside the numbers and statistics, the great influx and interest of the visitors prove the value of the philosophy and efforts made by Microarea, acknowledging the importance of the investments made in order to offer a "point of reference" for the "aficionados" (Users and Partners) and net surfers who are looking for the answers to their needs.