Smau Business Road show in Bologna was largely appreciated by visitors as well as by the leading actors!  

edited by the Marketing Department 

An overall balance on the outcome of an important event, when the latter has come to an end, is quite inevitable. Let us therefore make a brief digression on the experience of Smau Bologna 2012, which witnessed the presence of an extraordinary team within the Microarea - Zucchetti stand.  

Lets start by saying that the experience in Bologna has certainly been positive, exceeding any expectation!
Within the large D47 stand, a consistent number of experiences have been brought to life. While the huge audience was following the product demos on the widescreen, the main actors of innovation actively collaborated in order to provide all visitors with an optimal service: demos provided in MacBook (proving the flexibility of Mago.net) and applications specifically dedicated on Ipad and Tablet Windows 8 (that can be interfaced with the accounting software of Microarea) were able to reassure a number of companies, belonging to different merchandising sectors, that the right solution to manage at best all activities was indeed found at stand D47.

Lots of demos, many entrpreneurs ready to take in consideration Mago.net for their company, dozens of integration proposals developed for Mago.net and able to cover specific needs of both commercial and industrial sectors, made the two day rendezvous in Bologna truly special.
Also the photographs prove how stimulating these due days in Bologna have been: have a look yourself at the brief video-slideshow, made just after the end of Smau, available on the Microarea Youtube channel.

We will soon be back with other astonishing events!

The next brilliant rendezvous with innovation is SMAU Business Bologna, the 6th and 7th of June 2012. Microarea will attend the event with a truly outstanding stand!

edited by the Marketing Department 

For the next stop of the great ICT, which will take place in North-East Italy, Microarea is ready to give a consistent and important contribution: 14 Partners, Platinum and ISV, will participate at SMAU Business Road show Bologna!

Wednesday 6th of June the Microarea Platinum Partners will be there for you: Giga, Tecnobiemme, A.Esse.I., Handmade, Sedoc Finance, Maxi Data e Servizi.IT. Instead, on Thursday 7th of June, the partners attending will be the Platinum Infores Srl, Centro Sistemi Treviso, Kirio, Proxima and the ISV Partners Proximo, IGP Software e Treebyte.  This exclusive list of partners will be happy to show you all the new technological features regarding Mago.net that are designed in order to create new business opportunities and manage at best all of your corporate needs.

Demonstrations and in depth analysis, along with the presentation of specific solutions created by the Microarea Partners, the aim of which is to increase productivity and competition in specific merchandising sectors (these ranging from the manufacturing management to the treasury, from the fashion to retail, and lots more): the Microarea stand in Bologna promises to be an electrifying meeting point for technological excellence and visitors.

If you are a company in the ICT world, and you are looking out for a turning point for your activity, come visit us and find out the benefits and advantageous in becoming a Microarea Partner!

In order to plan your visit at best, make sure you visit the SMAU Business Road show: you will find all the information regarding the event.
Microarea will take care of the rest: in order to let you see with your own eyes the quality of the products and services of Microarea and its Partners, the ENTRANCE TICKET IS FREE: Book now!
Microarea and the Partners will be waiting for you: trust us, you cannot miss out!

The success of an Internet website depends on the coherence relationship between shape and contents. For Microarea, this means providing, throughout the web, relevant and interesting information.

edited by the Marketing Department 

Microarea, now as in the past, always released unique and distinctive information, re-establishing and increasing progressively its visibility among the web.

In 2011, the Microarea website achieved outstanding results from a visibility point of view: +22% visits on 2010, for an overall 1,800,000 on-line pages visualized! Interestingly, a large part of the visits are due to the "Googeling" activity of Internet surfers in search of information and solutions. Comparing to last year, we have witnessed to a consistent increase in the traffic deriving from Google: +30%!    

The significant work load that Microarea carried out on communication is integrated and fulfilled by the search engines optimization activity, this throughout technical improvements (the grouping of activities known as SEO) that guarantee a highly effective positioning of the results of the research engines. The latter is truly vital towards the products visibility and, more generally, of the entire Microarea offer.     

Also, the type of consultation provided a highly satisfying result: the visitors don't just "stop and go" on the website: there stay (on average 5 minutes) is well longer than the one referring to other websites belonging to players in the same market segment. This means that there is a significant level of interest and attention towards the reported themes.

Thrilling results indeed, which prove how quality does pay off in the end.

It is therefore obvious that the visibility of the companies that are hosted on www.microarea.it is considerably high. An extraordinary showcase is available to the Microarea Platinum Partners, within which they can promote their brand and solutions integrated with Mago.net. The End Users instead have the "Success Stories" area where they can promote themselves on the web ... all of which offered by Mago.net!
We could say, based on the information in our hand and trying to carry out a literature type comparison, that the End Users have "flicked through" the Microarea website searching for the most interesting info just like if it was a newspaper, they have read with attention just like if it was a manual rich of information and last (but not least) they have shown their appreciation as if it was a best seller!   

Aside the numbers and statistics, the great influx and interest of the visitors prove the value of the philosophy and efforts made by Microarea, acknowledging the importance of the investments made in order to offer a "point of reference" for the "aficionados" (Users and Partners) and net surfers who are looking for the answers to their needs. 

Mago.net renews itself once again.
A passionate renewing named Mago.net 3.5 

by Fabrizio Perricone
Product Marketing Manager

New logo and graphical design, integration with Google Maps and Skype in order to offer a top level productivity to each end user and, above all, new modules specifically created as to offer even more to each company.

EasyAttachment: this is the name of the document filing system made in Microarea. The new module allows attaching any electronic document (file) to the ERP accounting document (ranging from the master to any type of transfer).  

The Warehouse Management System module, commonly named "logistics", is another amazing stronghold of this new release of Mago.net.

Microarea wishes to provide another astonishing new feature: EasyBuilder. Thanks to EasyBuilder, the customisation of the layout of the Mago.net data entries can be accomplished in a fast and simple way. Should there be the need to reach a more in depth modification level, EasyBuilder provides the possibility of exploiting the power of the programming languages .Net (C# and VB.Net besides Woorm script) in such a way as to provide total freedom. 

Mago.net 3.5: more powerful, easier to use, able to relieve the pressure of the everyday work as well as of the extraordinary tasks.

The even more incredible fact is that Mago.net 3.5 is indeed an update included in the Microarea Live Update service: you can download the MLU service free of charge from the Microarea website!... If you have not subscribed to MLU service yet make sure you call now the Microarea International Sales Department.

Watch the Mago.net 3.5 presentation video: two breathtaking minutes.

You have a wide range of choices in order to gain further information regarding the new modules of the 3.5 release:

• You can read the articles published in the "Microarea Chronicles" blog (1, 2, 3);
• You can watch the relating videos loaded on the Microarea YouTube channel; 
• Do not miss out the white papers that outline the project details and allow to find out how to improve your company's efficiency thanks to EasyAttachment and the Warehouse Management System, whilst bearing in mind that EasyBuilder is available also for the end user that wishes to customise his/her Mago.net.
• Furthermore, you can visit the Product area found within the Microarea website: here you can find furtehr in depth information.

Mago.net provides over 140 new features allowing your company to enhance its efficiency.

Mago.net 3.5, the simple evolution: no "migration" or complex procedure in order to update. Just as another service pack but with loads more in to it! 

Next step? Call now your Microarea Reseller referral...and make sure you update!

The global market is increasingly restive: new contacts, new business opportunities, new partnerships. Microarea is now multi-lingual, reaching out to its many markets!

by Fabrizio Perricone - Product Marketing Manager