Close Up: the keys to production

30 June 2015 by vsalaris

Tips and Tricks, the "magic formula" of Microarea for manufacturing management - by Gabriele Piccione, Team ERP Manufacturing

Edited by Marketing Department

"Any customer can have a car painted any colour that he wants, so long as it is black". This is one of H. Ford's aphorisms, supporting the theories about standardization of processes, able to provide manufacturing companies the "magic formula" of production. In a dynamic and complex context, as the present one, the magic formula of Ford is no longer enough, and it is indeed necessary a real magician:, the ERP of Microarea, is an effective solution to the needs of flexibility and simplicity typical of modern companies.

Password: flexibility! covers the whole production management: inventory entries, management control, planning, outsourcing, and much more. It comes in 3 different configurations, to better suit the needs of companies: Bill Of Materials module, for simple production cycles, Manufacturing Base module, including some features like outsourcing management, Manufacturing Advanced module, ie the most complete module, with mixed work process cycles and workforce. Moreover, with variants and configurator modules you can get maximum customization, thus meeting the needs of each customer.

A precise and timely planning is ensured by Material Requirements Planning, one of the most interesting features in Manufacturing area. Starting from the customer and supplier orders, sales forecasts, production in progress, current stocks, stock policies, timing of supply and processing, MRP processes proposals of purchase and production to minimize stocks, while providing the availability of all that you need at the right time.

As for the outsourcing, offers simple and immediate procedures to those who entrust third parties for the work, to create documents, entry semi-finished materials and control relationships with third parties. is even more practical thanks to mobile technology. Working processes are faster and more flexible also for those who work every day in the production departments, being able to comfortably pick up and load with handheld mobile devices, easy to use, but always suitable to the needs of any company.

Discover the operating efficiency of for your Manufacturing!

Certificate of excellence for Zucchetti

30 June 2015 by vsalaris

Superbrands award

Zucchetti has been elected one of the 20 most important brands on the Italian market! 

Edited by Marketing Department

Zucchetti, 1st company in Italy for software sales, has been selected by Superbrands among the 20 most renowned brands recognized by the Italian market.

Superbrands is the international program of brands promotion that stands out as a fair point of reference to assign its "certificate of excellence" to the top brands on the market, identifying and recognizing the brands best known and loved by customers and consumers.

The value of a brand is crucial for a top player role in today's economic and social context: the brands are powerful catalysts to grow in the business, able to convey the best value on the market.

The brand joining the "Superbrands Club 2015" - just as Zucchetti, the only company in the Club representing the Information Technology - are selected by the Superbrands Council in collaboration with Astarea and Demoskopea, according to three indexes of merit: Quality (qualitative excellence of the offer), Reliability (reliability and ability to maintain its promise to the market) and Distinctiveness (ability to stand out from competitors).

From over twenty years the "Certificate of Excellence" released by Superbrands is recognized as key element for the success of the major brands on the world stage (involving more than 90 countries). That's why Superbrand acknowledgment is a factor of considerable appeal also for brands that do not suffer from problems of recognition, but are rather pointing to stress the excellence and the strength of their market presence.

This certificate of excellence is therefore an opportunity for Zucchetti, to assert its leading role in the current economic and social context, to be confirmed as one of the protagonists in software scenario., the recipe for success

29 June 2015 by vsalaris

Novella Success Story

The success story of Pastificio Novella merges deep traditions and technological innovation. 

Edited by Marketing Department

Pastificio Novella's success story combines the Italian gastronomic tradition and the Information Technology, through the implementation of cutting-edge ERP solutions for business management.

Trofie, pesto, pansoti, walnut sauce and many other culinary specialties of Liguria: Pastificio Novella, born in 1903 in a small village of the Ligurian Riviera, it is today an important player that also distributes its products through supermarkets. Yet, even today, in its fourth generation of pasta makers, Novella is strictly linked to its territory: the increase in production capacity is due to the modernization of structures, systems and processes.

The ingredients of the success of the Pastificio Novella are in fact both its roots, the solid relationship with the partner Piero Basso & C. and the effective management of the processes provided by

Thanks to the constant updating and customized solutions designed by the partner to meet the specific needs of Pastificio (such as management of the recipe, traceability, distribution, administration of documents and data), Novella has expanded its customer base and revenue, as remind owners Giovanni and Paolo Cavassa: “Thanks to sales increased hand in hand with an important improvement of business processes and resources, linked to the optimization of direct and indirect costs”.

Want to know more about the opportunities seized by Novella thanks to Want to find out the customizations realized by the partner for the user? Discover the success story of Pastificio Novella in the section of Microarea website dedicated to case hisstories!

Furthermore you can not miss the original and tasty promotional video made by Pastificio Novella Pansoti and walnut sauce, from dawn to dusk; you can find it also on Microarea YouTube channel, in the new playlist Success Stories.

Enjoy it!

Mago4you: the event

22 June 2015 by vsalaris


An exceptional location for a successful event: the launch of the new ERP suite MAGO4!

Edited by Marketing Department

Mago4you is the name chosen for the event which presented MAGO4, the new ERP product made in Microarea. The event took place on June 9, in the surprising and highly original frame of the Aquarium of Genoa. The auditorium has welcomed over 300 Microarea and Zucchetti partners, arrived in Genoa from all over Italy and from abroad.

Many speakers took turns on the stage of the grand conference room during that intense day, whith topics related to the new structure of MAGO4 ERP, its many business opportunities for the users and the strong integration of Microarea's last born in the galaxy of Zucchetti group's proposals.

After an exciting break surrounded by the marine suggestions of the Aquarium, here is the highlight of the event, waited by everyone: the live demo of the features and the new look of MAGO4, including new interfaces, multiple form factors and a really friendly experience... for an evolution of the ERP to the fourth power.

As expected, the live demonstration sparked a strong and dynamic participation of those present, through dialogue and interaction that led the event to the end in the best way possible, by placing in close communication speakers and guests.

Are you curious to know more details about the features of MAGO4? Keep following our blog: we have a full program of post designed to investigate together the features of the new product, and to show you that MAGO4 is for everyone ... but especially for you!

And you can not miss the short video presentation of MAGO4, made for the event Mago4you: if you have not seen yet, go into your Microarea private area, or visit the pages of social networks and YouTube channel Microarea!

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