For a "market-oriented" Company the market is no longer just the client, but the surrounding environment. For this reason, it is now mandatory to implement proper Customer Relationship Management strategies, closely concerning communication, business processes integration, people and culture, to focus on the customer.
CRM concept is realized in a business strategy that aims to understand, anticipate and meet the needs of current and potential customers of a company, increasing the value of their relationship. The CRM strategy is not really just a matter of computer systems, but uses them massively: CRM applications are used to keep in touch with clients, to enter the information into the database and to provide interaction mode such that the interactions themselves can be recorded and analyzed.
It is thus clear that the two-way dialogue between your management software and CRM solution is crucial to create an integrated system, containing all the required functionality and flexible, so that it can be used by different business profiles. Some questions then arise spontaneously: how is it possible to exchange information between the already implemented systems, or build new ones? How to have a complete customers relationships management and use their presales, sales and after-sales service full potential, while maintaining the financial-accounting management in Mago.net?
The answers come from the connection system between Mago.net and InfiniteCRM, the Pat group CRM solution that has always been compatible with every type of enterprise infrastructure and fully integrated with ERP platforms. From this openness to integration was developed the iCRM Pat Connector module for Mago.net: a real operational bridge able to establish an ongoing dialogue between your ERP and InfiniteCRM, so you have the data stored in both systems.
The operating principle of the procedure is to "capture" the data in the database, and then to replicate them in the target database: the information will coincide in all databases controlled by Mago.net.
Mago.net and Infinite CRM are integrated thanks to a procedure able to quickly and efficiently manage large volumes of data. A sophisticated system of real-time synchronization keeps constantly aligned data of the two software. The connector not only synchronizes Mago.net with Infinite CRM (eg for the master data and customer items and price lists), but also starts a two-way dialogue between the two systems, for example if you have to send an order to the ERP. As a result, your sales and marketing activities are constantly traceable and monitored by both Mago.net and Infinite CRM!
Thanks to iCRM Pat Connector architecture, different company areas are able to implement CRM strategies, all feeding the same database and accessing a customer card with all the information. This allows you to improve all processes and to respond in a reliable and comprehensive way to any need: Microarea ERP hooks the data, while fetching orders and customers from Pat CRM. All in an easy, automatic and efficient way.
If you are a Mago.net user, you can take advantage of the capabilities of PAT CRM infinte thanks to iCRM Connector. The connection tool enables the exchange of data between the two platforms, is able to align the data minimizing the integration time required and maximizing their quality. All of this to the advantage of the solution ... and then of the customer!
iCRM Pat Connector is part of Mago.net 3.10 Service Pack 2: find out more in Product Download section and in the Help & Information Center. For even more details and information about iCRM Pat Connector, please leave your reference. You will be contacted as soon as possible.