As part of its diverse, but always accurate localization, in 2014 Mago.net is fully available for the Brazilian market.
Relying on vast expertises and its natively multilingual and multicurrency nature, Mago.net shows internationalization features that are particularly attractive for Brazil, with special regard to production and logistics management. Thanks to Mago.net "coverage" in these areas, the ERP Brazilian scenario is today complete, with a platform designed to provide the end user with several services (i.e. targeted reporting, different customizations and creation of any object with EasyBuilder tool, and more).
One of the cutting-edge implementations of Mago.net Brazilian version responds to the complex needs concerning electronic invoicing, mandatory for all companies in this country. The integration with Brazilian Tax Agency web-services has been realized with a dedicated module. The localization allows you to automatically create and manage electronic invoices, send them, receive results, notifications and related documents. All in conformity with local regulations; in this way the user can fully meet his needs directly from Mago.net.
Mago.net total integration in the Brazilian reality had its driving force in Zucchetti Brazil overseas distribution, through its office in Sao Paulo. The Brazilian Zucchetti branch manages projects that wink not only to the vast metropolitan region, but also in the whole South East area (one of the most economically attractive in the Country), with the prospect of a national coverage during next year.
Already launched in 2010, continued with the introduction on Brazilian market of Zucchetti Business Intelligence in 2012, the internationalization project took a run-up thanks to Microarea and the local Area Manager: a real localization is now a reality not only thanks to Brazil branches, but also to the local presence of the mother company, with its local expertise.
Microarea Mago.net has been recognized as the ideal product for the local ERP market, given its functional characteristics and its wide flexibility oriented to internationalization.
After a first phase, which led to a perfect adaptation to Brazilian tax laws and requirements, Zucchetti end user now amount to about a thousand. Zucchetti began to acquire local companies: it is so possible to capitalize their know-how, in order to allow a complete operational synergy with Microarea team. This collaboration, together with the operating strategy able to provide continuously updated services, contributes to the ceaseless evolution in fiscal and regulatory localization, and beyond.
The joint work of Genoese headquarters and local resources has allowed to easily overcome the complexities of the localization process, linked to the need to adapt the software to a different culture, aiming to make it ready for a specific market. The localization not only involves the translation process of the user interface from one language to another, but also its adaptation according to the foreign culture. This process entails major challenges for the development team (in addition to difficult and crucial aspects such as local taxes, specific localization features are uses and contents, symbols, methods for lists sorting, aesthetics, cultural values and social context. Everything must be replaced with equivalent local references that do not change the original meaning).
The complexity of content and processes, especially as regards the demanding fiscal localization, has been addressed correctly not only thanks to the the the expertise adapted to the Brazilian ERP market by Microarea, but also thanks to the technical-cultural background and, in particular through the creation of new skills on the spot. This way seeds for local partnerships of great interest and potential were planted, result of an important technological and cultural mediation, that Microarea helped with its ten-year experience in the field of internationalization.
The Brazilian adventure is an additional step that confirms the serious and competent international presence of Mago.net, natively prepared for high-standards of internationalization and localization. Everyday business opens to new and important global opportunities, keeping the usual quality and professionalism.
Have you a branch of your company in Brazil, or are you thinking to expand your business in the South-American Country? Write to info@microarea.it: we will contact you to study together the most appropriate solution to your needs!
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