MERCURY S.R.L.

Category  Other
Reference dealer: KIRIO S.r.l a socio unico – divisione di TiKappaPi S.r.l.
The case of Mercury: A modern company in your pocket
“Three factors are fundamental for us, creating ‘efficiency’: speed, safety and the correct forwarding management. Mago.net and Kirio helped us to reach this goal….” Roberto Ponte, General and commercial management Mercury

Customer Profile

A winning idea and rapid growth in terms of business. Mercury was founded seven years ago by four business partners, who decided to import gift articles from South-East Asia to sell. The headquarters are in Genoa, as is the warehouse of 4,500 square metres and the showroom, an agency has been opened in Shanghai in the year 2003. Naturally Mago has been part of the company from day one. A turnover of almost 10 million Euros, 14 employees and almost 1,000 active clients in Italy – these are Mercury’s numbers today, at the point where the company has just started to conquer the European market with great expectations of growth.

Challenge

The warehouse is the heart of our company, the place where we receive the goods and get them ready for shipping. If it is efficient so all the related activities are streamlined and correctly managed,” Roberto Ponte, Head of Mercury general and commercial management, confirms. The most important requirement was to reduce manual operations as much as possible, increasing the managerial efficiency to exploit the enormous potential, operational and technical, which has increased due to a new type of distribution and which would have created a real bottleneck without a further increase in specialised personnel.

Proposed solution

A winning idea and rapid growth in terms of business. Mercury was founded seven years ago by four business partners, who decided to import gift articles from South-East Asia to sell. The headquarters are in Genoa, as is the warehouse of 4,500 square metres and the showroom, an agency has been opened in Shanghai in the year 2003. Naturally Mago has been part of the company from day one. A turnover of almost 10 million Euros, 14 employees and almost 1,000 active clients in Italy – these are Mercury’s numbers today, at the point where the company has just started to conquer the European market with great expectations of growth.

Results

K‐Order is a web platform for automatic and easy management of purchase orders from the sales network. The Mercury representatives connect to K‐Order via PC or palmtop with a password, where they can access the whole commercial area of their competence (client profiles, statistics regarding capacity and type of purchase etc). The representatives can create proper catalogues of personalised sales models and have the necessary information at hand to decide which client to visit. Furthermore the integration of K‐Order with K‐Logistic - the logistics management system for warehouses and distribution - enables the representative to receive information regarding goods’ availability in real-time and behave accordingly with the client. The representative and some accredited clients can forward their purchase orders to the headquarters from wherever they are.




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