by Sonia Zarino

ESL.Net is a new plug-in device developed for Mago.net by A&M srl (Microarea Platinum Partner) to enable you to update the prices and information about products in real time, without having to manually access these on the shelf to change the traditional paper labels.

This new application, designed an developed by Applications & Management srl, Microarea Partner Platinum, receives and instantly updates the information for definition of the goods: selling price, promotions, discount, etc.
 
It has been designed for the retail market and besides being used with Mago.net you can also use it with the CashDesk.net solution. It does not require any specific management for the sales point.
 
ESL.Net has many strong points, namely:

  1. Reduction of management costs, since it eliminates the need to daily update the paper labels;
  2. Greater efficiency, since the system provides indication of eventual errors in the transmission of information;
  3. Improved management of promotions, since it can count on a quick implementation of the change in price;
  4. “Intelligent” labels, to supply the sales staff with additional information about the products;
  5. Greater customer loyalty, by an increase in the perception of the quality of the service provided;
  6. System modularity, it can be adapted to all types of requirements;
  7. Customization of labels, in accordance with the requirements concerning information and appearance of the sales point.

ESL.Net is based on wireless technology for the transmission of information from the transmitter to the sales information system and electronic labels.
The main advantage of this system consists in the fact that no cables or expensive infrastructures are required, since the wireless technology does not require any physical connection between the transmitter and the electronic labels.
 
For further information please visit ous web site www.microarea.it.