The Power and Reliability of the Mago.net – Mobile Office synergy provide the LM Alimentare with an optimized sales cycle and a full customer satisfaction.

edited by the Marketing Department

LM Alimentare is a company focused on the merchandising of prime materials and semi-finished products for the planning and pastry. The company, over the years, extended its operating area also in further market sectors, these being the ice-cream making industry and supply of goods to bars. The wide range of products, and the effort set forth in constantly improving the service, make LM Alimentare a key player in the catering industry.

The goal of LM Alimentare is to optimize the sales cycle and increase customer satisfaction.
The result is achieved by relying on the power and versatility of Mago.net; this important goal is the result of the synergy between the consulting offered by Gold Partner Debuggers Srl and the Mobile Office solution by Proximo (ISV Microarea Partner). 
Thanks to Mago.net and Mobile Office, the management costs decrease significantly.  In particular, thanks to the Proximo solution, the orders are recorded also without needing to be necessarily connected to the internet. The sending of the orders to the company headquarters is controlled by Mobile Office to ensure top safety in data transmission.

A further advantage provided by the solution integrated by Mago.net and Mobile Office is the speed with which the solution is “absorbed” by the operators. A training session lasting a couple of hours  allows the agent to be totally independent and able to check the customer account statement of the client, as well plan the agenda according to the appointments list, and last but not least, create the automatic re-assortment of goods hence speeding up the orders registration. The start-up also takes very little time: Mago.net is operative after only one month, and within two months the same is true for Mobile Office. 

The safety of the data is ensured by the settings that LM Alimentare decided to apply. The agents can visualize only their assigned clients, and cannot change the sales price, but only act on the predefined discount ranges. 

Customizing: another strong point of the system! The order’s detail view is tailored for LM Alimentare, entering for each discount range the relating commission rate.

Here is the daily company process: by 2.00 pm the agents send the orders to the company HQ, where precise control reports (created by Woorm, the reporting system integrated with Mago.net) allow validating the orders and passing them on to the warehouse for their preparation. The shipment operators prepare the picking lists, which will then activate the creation of the delivery notes. The following morning the orders are ready to be delivered.
From the customer's order to the actual order's delivery in approximately 24 hours!...Mission completed!

In few hours LM Alimentare receives, validates, prepares and is ready to deliver an average of 100 client orders each day, this thanks to a flexible, powerful and simple to use tool, hence enjoying all the benefits and advantages made available by the synergy of Mago.net and Mobile Office.

Microarea desires to provide growing voice and exposure to its End Users. This is the reason why, long ago, the company decided to create (in the Portal’s public area) an advertisement showcase.

by Fabrizio Perricone - Product Marketing Manager

by Sonia Zarino

An import company operating on top of the range swiss watch market, new needs about the optimization of purchasing, selling and data remote access processes: Mago.net has solved all problems.

Since 1999 Alkor sp.zo.o.  has been importing and commercialising prestige Swiss watches for the Polish and east European markets. Besides the commercial activities, a Customer assistance centre is being created with the objective of developing post-sales activities and technical support. 
The Company has 10 employees and an annual sales revenue of circa 3 million Euro.

The Corporate commercial activity consists of a network of agents which utilise a remote integrated application with Mago.net, allowing them to perform e-commerce type transactions over the Internet.
Some of the watches commercialised by Alkor are: “Adriatica”, “Grovana”, “Oris”, “Revue Thommen” and “Pierre Ricaud”.

The Requirements
Alicja Rybotycka Financial Manager of Alkor, explains that following a careful analysis of the Corporate business model, the requirements to be applied for the selection of software were identified which have resulted in the choice of Mago.net.

• capacity of software to manage the forecasting processes for sales and consequent purchase orders of the goods;
• availability of tools to analyse sales and financial trends of the Company;
• possibility of remote access to corporate inventory data to place orders (Clients), or to re-establish spares (Suppliers).

An ulterior but important request was that of being able to find the best way to improve the effectiveness for the management of purchase orders, inventory and barcodes and at the same time minimising the creation of paperwork.

The system used previously had many limitations, including the scarce possibility of data analysis. Neither was it integrated with electronic mail or Office; this represented a considerable obstacle in terms of enriching the application with new functionalities, as well as the utilisation with external applications.

In the classic sense of word-of-mouth advertising, it was a Swiss partner of Alkor, already a Mago.net user, who recommended the product.  The positive judgement by the Partner, confirmed by some Alkor employees who had already had the opportunity of using Mago.net Easy Look at the Swiss offices,  considerably determined the final choice of Mago.net

The Solution
The configured used is that typical of a commercial company.  It includes the financial modules, commercial modules and some tools like Mail Connector and Xgate for the exchange of information and documents.
Besides the standard modules, and thanks to the use of Magic Link, integration with two independent applications developed from the platform used for Mago.net has been realised: a program for the sales force management which can be used in remote, and an e-shop program.

The Advantages
“We have optimised the management of the inventory, improved the process for accounting recording and retrieval of data.  We have also experienced considerable improvement in the financial analysis and management of commission for our agents” is the assessment of Alicja Rybotycka who concludes by saying: “On the whole Mago has improved the way we work each day in all the sectors of the Company.  It is an open and flexible solution, capable of easily being integrated with third party products.  Mago.net has a set of innovative tools that manage electronic mail and reports to keep control of the company situation  at all times”.

Configuration adopted:

Mago.net Professional Edition pw by SQL Server

• Server
• MagicLink
• Magic Documents
• Easy Look server
• XGate
• Financials
• Sales
• Inventory
• Forecast Accounting
• Sales Force Management
• Lots & Serials
• Intrastat
• Sale Orders
• Purchase Orders
• Purchases
• Fixed Assets
• Cash Management
• Mail Connector
• XGate
• 1 WEB CAL*
• 10 CAL*

*Client Access License