Once again Microarea achieves a huge success and countless "thumbs up" at the Smau Milan 2011 ICT event .

edited by the Marketing Department 

From the 19th to the 21st of October, the wings 3 and 4 of the Fieramilanocity lodged the 48th edition of SMAU Milan. A long established tradition that this year witnessed an outstanding number of visitors: over 52,000 coming from all over Italy.

Many visitors enjoyed the possibility to witness with their own eyes the excellent solutions made available by the Microarea Partners! Throughout the three days the Microarea Platinum Partners 2c Service, Select Informatica, SIT, Artware, Joker, Micron, Europroject, M.E.S. and the ISV Microarea Partners  Treebyte, DLF System, Digita, GSI, Proximo offered the possibility to everyone to try out the new features, providing evidence of their outstanding experience and availability towards a outstandingly interested audience.  

Thanks to the customized demos and to the specific solutions that enhance productivity and competitiveness, once again the Microarea Platinum and ISV Partners managed to distinguish themselves among the over 600 ICT brands that were present at the fair, taking part actively in the process of cultural change that is effecting a large number of companies and administration bodies.  

All of the interested visitors were free to test the huge potential of the Microarea solutions. Smau, more than ever, proved to be the right time to show to the market the excellent projects of the Partners, create new contacts and generate further possibilities of interaction. The enthusiasm that characterized Smau Milan 2011 gives way to a future full of promising scenarios.

Live the Smau Milan 2011 experience by watching the short video of the event. See you at next amazing occasion!

Microarea believes and bets on the potential offered by the international economy throughout the services provided in the various nations, obtaining an overall established consensus, enhanced visibility and a constant growth beyond the Italian borders.  

edited by the Marketing Department 

Amongst the various targets that Microarea pursues, the chief one is to create new development opportunities. Whilst being well aware of the efforts set forth in identifying the potentials existing in the international market, Microarea is proud to stand up and hold a first class position within the international scenario. The tangible feedback proving the extent in which Microarea trusts the international market is represented by the success determined by years of interesting cooperation brought forward by national and international companies, witnessed also by a steady growth within the 5 countries in which Microarea operates. 

A natural consequence of this extremely positive trend is the creation of a rock solid and productive relationship that Microarea has been able to establish with Bulgaria, giving way to new opportunities within a rapidly growing economy: another winning challenge that proved right the expectations towards the dynamic and active Bulgarian reality. Bulgaria confirms to be the country, besides Italy, that has generated the greatest number of contacts towards the Microarea website: more than 7000 clicks registered in 2010!   

The result achieved is impressive and the opportunity provided unique: the companies, as well as the branches, in Bulgaria face the possibility of increasing and optimizing their activity by taking advantage of the strategies based on Mago.net. The usage experience of Mago.net witnessed by the companies in Bulgaria has proved to be extremely positive and advantageous: throughout the Microarea Partners, operating within the Bulgarian soil, the local companies can enjoy the benefits brought about by a product in line with the national legislation in force and available in the local language.

Microarea relies on a series of initiatives that aim towards making increasingly visible the advantageous offered and ensured by Mago.net: a great deal of attention is assigned to the software within the Stara Zagora (a highly active district) Chamber of Commerce website. The commercial portal of the region is enriched by useful links and close examinations wishing to present to the remarkable Bulgarian entrepreneurial class the winning moves set forth by Microarea thanks to the product Mago.net.  

The presence of local resellers and Italian Partners (who have decided to invest in the foreign market in order to offer their noteworthy experience beyond the national borders) provides an active cooperation in between Bulgarian and Italian companies, a cooperation that moves along preferential track and within a country that is growingly attractive to investors and entrepreneurs. 

Microarea and its Partners walk along the same road, with passion and enthusiasm, wishing to create a growing business environment whilst establishing solid relationships that aim towards the development and promotion of those international realities that are ready to live, work and invest in accessible, transparent and quality services.

The prominent rendezvous, with the Smau Business IT solutions, landed in Padua the 4th and 5th of May, successfully confirming the expectations of the North-East entrepreneurial community.

Edited by the Marketing Department

The 2011 edition of Smau Business Padua registered a 12% increase in terms of attendance in respect to the edition of last year. Over 90 companies supplying IT solutions and over 3100 visitors in the wing 11 of PadovaFiere...these are the numbers, but nevertheless, also without them, the feeling left behind is unquestionably excellent, along with an extraordinary openness of the entrepreneurs towards the most recent IT innovations! 

Padua confirmed what emerged during the last SMAU events, and that is a growing interest towards the It industry and a strong technological awareness on behalf of companies and entrepreneurs belonging to a modern, creative, reactive class always ready for change, supported by businesses able to interprete and read companies needs.     

Once again, Microarea took part in the Smau event, living and making the others live the experience very intensely thanks to the 7 Platinum and ISV Partners that were present at stand A4 to show the new features and illustrate the potential of Mago.net 3.5 along with the aligned verticals.  

It is thanks to the vertical solutions integrated with Mago.net 3.5 presented by A.Esse.I. from Bologna, AT-Informatica from Verona, Giga from Padua, DLF System from Avellino, Proximo from Ancona, Tecnobiemme from Modena, Treebyte from Vicenza that the partners were able to provide customized demos calibrated to each type of need, making the visitors take part and demonstrating great flexibility and versatility of the products concerned.

The enthusiasm of the Partners was rewarded by the enthusiasm shown by the visitors, the latter extremely well impressed by the thrilling new features of the most recent release of Mago.net. The reciprocal satisfaction gave way to a number of interesting debates as well as creating a solid awareness towards the possibility of optimizing at best the activity, the performance and the corporate competitiveness. Thanks to the innovations provided by Mago.net 3.5 and by the vertical solutions planned and realized by the Microarea Partners.

The Smau Business Padua experience has been truly thrilling and exiting, hence deserving to be immortalized and shared...you can see all "crowning moments" in the relating video found on the Microarea Youtube Channel.

Obviously we are far from having finished: thanking all of those who took part in Smau Business Padova 2011 with energy and participation such to achieve this important success, Microarea is already at work for the next important event, the 48th edition of Smau Milano, that will take place from the 19th to the 21st of October 2011! 

Don't miss the rendezvous with technological innovation!

The Smau Business touring circuit is once again on track: as every road show worthy of the name, it moves on, next stop: Padua!

edited by the Marketing Department

The great "rendez-vous" with the IT innovation is back, the 4th and 5th of May 2011. In the same place where it all began in 2008, after merely 3 years, Padua is ready to welcome a growing stream of ICT operators, the energy of which allowed the SMAU Padua to become a "must" in terms of visibility, knowledge source and development opportunity.   

Once again Microarea will attend in force, with 7 Platinum and ISV Partners: Wednesday 4th of May you will have the pleasure to meet A.Esse.I. (Bologna), AT-Informatica (Verona), Giga (Padova), while on Thursday 5th of May it's going to be the turn of DLF System (Avellino), Proximo (Ancona), Tecnobiemme (Modena) and Treebyte (Vicenza).

Do not miss the chance to get to know even better Mago.net 3.5 as well as the over 140 new outstanding features provided by this recent release. Jot down on your agenda the following dates: 4th and 5th of May, rendez-vous with the Microarea Partners at SMAU Business Padua, stand A4!  

An excellent opportunity to learn how to increase productivity and competitiveness, make the most out of the customised demos and find out more on the interesting vertical solutions fully integrated to the Mago.net ERP made available by the Microarea Partners.

"Be there or be square": SMAU BUSINESS 2011 in Padova, PadovaFiere, Via N.Tommaseo 59. Make sure you remember the address, we will take care of everything else: the ticket is offered to you by Microarea!

In order to obtain information on how to reach the fair, visit the event official website, throughout which you will be able to plan your journey according to your needs and requirements thanks to the on-line guide of the workshop and ITC solutions.

See you in Padua!

The aspect that emerged sharply during the SMAU in Roma is how digital technology nowadays is key towards the enhancement of the competitiveness in the small and medium industry.

The numbers speak for themselves, and describe the growing activity having place in Centre and South Italy: the event that took place in Rome the 30th and 31st of March registered a sharp increase (around 20%) in the number of people attending if compared to the past edition. Over 5400 visitors (mainly companies and IT operators) contributed to the success of the fair, vivifying the stands and installation of the over 120 suppliers of IT solutions.    

The outstanding attendance is an extremely positive sign, providing evidence that there is a growing care and attention towards the IT innovations on behalf of companies and public administration, along with a full awareness of the key role that the ICT plays towards the development support of the local companies and administration.  

SMAU ROME 2011 provided companies with a useful opportunity to confront themselves with numerous cases in which innovation was achieved successfully, demonstrating how the spreading of the digital culture (as well as the potentials ensured by innovation) is indeed a strong competition tool. The spot light focused on the solutions that provide greater efficiency and cost savings, as for example the tools able to manage efficiently the communication within the social networks and online advertising, e-commerce and marketing strategies (stronghold for the clientele). During the event there was also time for independent sessions, one-to-one meetings, demos and curiosities on display: a true showcase of IT innovations having great success in matter of visibility and participation.    

SMAU in Rome has been a thrilling event for Microarea, that provided an extremely positive feedback in regards to clients and visitors, all of which positively surprised by the new features and by the team made up by the 6 Platinum and ISV Partners.  

All of those interested had the opportunity to enjoy, within stand D6, the experience and knowledge of the experts. The later were able to provide a preview, during the two days, of the new release of Mago.net and the over 140 new features. Customised demos were also provided to each user, along with highly innovative answers to the requests being set forth.
Thanks to the addressing of the single and specific necessities, the consumers were able to witness how the everyday tasks are improved and simplified by means of the vertical solutions made available by the Microarea Partners. Many have personally verified how Mago.net (along with the systems integrated with the later) leads to a greater optimisation and efficiency of the everyday tasks.  

In other words, Rome has been an outstanding opportunity from a visibility, communication and careful consideration point of view...an experience that shall be repeated in future!

We wish to thank all of those who brought life to the Microarea stand with their presence and curiosity! A "farewell" to everyone! See you at the next smash hit events for the IT business innovation: in Padua the 4th and 5th of May and in Milan from the 19th to the 21st of October with the 48th edition of SMAU Milan.

Come to SMAU Roma 2011 with Microarea...its free!!
This year Microarea wants to provide a new leg in order to come closer, throughout the ISV and Platinum Microarea Partners, to the mid-south Italian market.  

by Fabrizio Perricone
Product Marketing Manager

The 30th and 31st of March, stand D6 (Wing 11 - Fiera di Roma) and our 6 Microarea Partners (Platinum and ISV) will we waiting for you: Wednesday 30th you will meet DLF System (Avellino), Sedoc Finance (Reggio Emilia), Soluzioni Professionali (Rome), while the next day (Thursday the 31st) you will get to know AT Informatica (Verona), Project++ (Foggia) and Treebyte (Vicenza).     

At the Microarea Partners stand you will find experienced professionals who will show you the preview of the new Mago.net release with over 140 new interesting and efficacious features that will improve the everyday work of yourself and of your employees. You will be free to ask for customised product demos and see with your own eyes the full integration between the vertical solutions (developed by the Partners) and Mago.net.   

Take note of the dates on your agenda: Wednesday 30th and Thursday 31st of March 2011, opening hours 9.30 to 18.00, Fiera di Roma, via Portuense 1645/1647.

Thanks to the Microarea Partners you can get free tickets for the SMAU Roma: get in hold of your invitation now!

We are looking forward in seeing you in Rome!