Once again Microarea achieves a huge success and countless "thumbs up" at the Smau Milan 2011 ICT event .

edited by the Marketing Department 

From the 19th to the 21st of October, the wings 3 and 4 of the Fieramilanocity lodged the 48th edition of SMAU Milan. A long established tradition that this year witnessed an outstanding number of visitors: over 52,000 coming from all over Italy.

Many visitors enjoyed the possibility to witness with their own eyes the excellent solutions made available by the Microarea Partners! Throughout the three days the Microarea Platinum Partners 2c Service, Select Informatica, SIT, Artware, Joker, Micron, Europroject, M.E.S. and the ISV Microarea Partners  Treebyte, DLF System, Digita, GSI, Proximo offered the possibility to everyone to try out the new features, providing evidence of their outstanding experience and availability towards a outstandingly interested audience.  

Thanks to the customized demos and to the specific solutions that enhance productivity and competitiveness, once again the Microarea Platinum and ISV Partners managed to distinguish themselves among the over 600 ICT brands that were present at the fair, taking part actively in the process of cultural change that is effecting a large number of companies and administration bodies.  

All of the interested visitors were free to test the huge potential of the Microarea solutions. Smau, more than ever, proved to be the right time to show to the market the excellent projects of the Partners, create new contacts and generate further possibilities of interaction. The enthusiasm that characterized Smau Milan 2011 gives way to a future full of promising scenarios.

Live the Smau Milan 2011 experience by watching the short video of the event. See you at next amazing occasion!

SmauMilano ends the SMAU Roadshow tour 2011, on the road all year long all around Italy, supporting and spreading out technological innovation.  

edited by the Marketing Department 

Just like in the past years, the Milan exhibition center will host, from the 19th to the 21st of October, the SMAU Milan event. SMAU Milan is a well known and established showcase, celebrating this year the 48th edition, dedicated to IT and new technologies. The technology kermis, whose aim is to seize the heart of the ongoing evolution in the world of technology for businesses, offers workshops, labs and product demos. Where? Wing 3 and 4, FieraMilanoCity!  

The outstanding solutions of the Microarea Partners will enrich also this SmauRoadShow 2011 edition. Three days during which 8 Microarea Platinum Partners (2c Service, Select Informatica, SIT, Artware, Joker, Micron, Europroject and M.E.S.) and 5 ISV Microarea Partners (Treebyte, DLF System, Digita, GSI, Proximo) will take turns, within Wing 4 - stand C15, in addressing needs, demands and simple curiosity of all guests and users.  
Customized demos, in depth presentation of products and solutions whose target is increasing productivity and competitiveness, are just some of the initiatives that the Platinum and ISV Microarea Partners will provide at Smau Milan...come and see all the rest with your own eyes!   

Take advantage of the opportunity that Microarea once again offers you, gasp the chance of  optimizing your company business. Download now the free entrance ticket for SmauMilano2011.
Three days to innovate your enterprise!!
Visit the official website of the event in order to get hold of all the information and plan a visit up to your expectations and needs!

The Smau Business touring circuit is once again on track: as every road show worthy of the name, it moves on, next stop: Padua!

edited by the Marketing Department

The great "rendez-vous" with the IT innovation is back, the 4th and 5th of May 2011. In the same place where it all began in 2008, after merely 3 years, Padua is ready to welcome a growing stream of ICT operators, the energy of which allowed the SMAU Padua to become a "must" in terms of visibility, knowledge source and development opportunity.   

Once again Microarea will attend in force, with 7 Platinum and ISV Partners: Wednesday 4th of May you will have the pleasure to meet A.Esse.I. (Bologna), AT-Informatica (Verona), Giga (Padova), while on Thursday 5th of May it's going to be the turn of DLF System (Avellino), Proximo (Ancona), Tecnobiemme (Modena) and Treebyte (Vicenza).

Do not miss the chance to get to know even better Mago.net 3.5 as well as the over 140 new outstanding features provided by this recent release. Jot down on your agenda the following dates: 4th and 5th of May, rendez-vous with the Microarea Partners at SMAU Business Padua, stand A4!  

An excellent opportunity to learn how to increase productivity and competitiveness, make the most out of the customised demos and find out more on the interesting vertical solutions fully integrated to the Mago.net ERP made available by the Microarea Partners.

"Be there or be square": SMAU BUSINESS 2011 in Padova, PadovaFiere, Via N.Tommaseo 59. Make sure you remember the address, we will take care of everything else: the ticket is offered to you by Microarea!

In order to obtain information on how to reach the fair, visit the event official website, throughout which you will be able to plan your journey according to your needs and requirements thanks to the on-line guide of the workshop and ITC solutions.

See you in Padua!

Come to SMAU Roma 2011 with Microarea...its free!!
This year Microarea wants to provide a new leg in order to come closer, throughout the ISV and Platinum Microarea Partners, to the mid-south Italian market.  

by Fabrizio Perricone
Product Marketing Manager

The 30th and 31st of March, stand D6 (Wing 11 - Fiera di Roma) and our 6 Microarea Partners (Platinum and ISV) will we waiting for you: Wednesday 30th you will meet DLF System (Avellino), Sedoc Finance (Reggio Emilia), Soluzioni Professionali (Rome), while the next day (Thursday the 31st) you will get to know AT Informatica (Verona), Project++ (Foggia) and Treebyte (Vicenza).     

At the Microarea Partners stand you will find experienced professionals who will show you the preview of the new Mago.net release with over 140 new interesting and efficacious features that will improve the everyday work of yourself and of your employees. You will be free to ask for customised product demos and see with your own eyes the full integration between the vertical solutions (developed by the Partners) and Mago.net.   

Take note of the dates on your agenda: Wednesday 30th and Thursday 31st of March 2011, opening hours 9.30 to 18.00, Fiera di Roma, via Portuense 1645/1647.

Thanks to the Microarea Partners you can get free tickets for the SMAU Roma: get in hold of your invitation now!

We are looking forward in seeing you in Rome!

A large number of Partners attended the Microarea Convention 2011, held at the Hotel Parchi del Garda in Pacengo del Garda on the 10th of March.

Many new features including the forthcoming issue of Mago.net 3.5

by Fabrizio Perricone
Product Marketing Manager 

Three hundred people attended the Convention 2011. Remarkable the presence of the foreign Partners: over 20 of them arrived from Hungary, Switzerland, Bulgaria, Poland and Romania! 

The expectations have not fallen short: many topics have been set forth and highly important new features have been announced. Three new modules of Mago.net 3.5 have been officially presented and illustrated throughout visual demonstrations. The three new modules just mentioned are Warehouse Management System (logistics), EasyBuilder (customisation development tool) and EasyAttachment (documents filing management).  

If you wish to find further information on the three new modules, check out the blog herewith: you will find specifically relating articles.

Respecting the timetable became a quite difficult task mainly due to the highly consistent number of people attending the event. Nevertheless, thanks to a efficient "back-end" work, the delay in regards to the schedule was very limited.
The first presentation was held by President Enrico Itri: a clear-cut, precise and incisive picture of the past, present and (above all) of the great ideas and innovations that Microarea has in store for the future.   

Next was Fabrizio Perricone, the Product Marketing Manager. He introduced to everyone, thanks to a breathtaking video, the new logo and the graphical design that will come with the release 3.5 of Mago.net. Furthermore, he highlighted the excellent results obtained by the Microarea website along with the main services provided to the Users and Partners by the website itself.   

The Sales Director Mario Aschiero, throughout a brilliant speech, brought everyone's attention on the outstanding results obtained in 2010, identifying the increase in the number of end users as the strategic goal that the Microarea Partners need to pursue in 2011. Such goal is the only "medicine" able to fight back the product contract cancellations due to the financial crisis that caused the closing down of many Mago.net user companies. Mr. Aschiero also underlined the ethical aspects that Microarea and its Partners share in order to offer high quality services to all Mago.net users.   

The Microarea Award 2011 ceremony just before lunch break: magnificently presented by the Microarea International Sales Channel Manager Réka Ujj, the Partners awarded were Micron Srl (best Italian Partner), Magoarea Ltd. (best foreign Partner) and Mario Infante of Giga Srl (best contribute to the Microarea Community).

The after lunch was characterized by the outline of the new features available in the 3.5 release of Mago.net: four sessions during which the slides were set a side in order to give way to actual demonstrations.

The interview to Andrea Rinaldi (CTO ERP division) offered the opportunity to highlight the new "cool" characteristics of the product! Integrated Skype call, address verification via Google, template report, organisation chart management and lots more...also if, to say the truth, the 25 minutes of the presentation were too few to show the over 130 new features available in Mago.net 3.5!   

The second demo which took place in the afternoon focused on EasyAttachment with a Q&A between Anna Bauzone (Project Manager) and Fabrizio Perricone. The document storing system made in Microarea proved to be truly simple and efficacious.

Next came the Marco Perasso and Matteo Canessa (two members of the development team) presenting EasyBuilder: easy to use and incredibly effective, EasyBuilder is the tool which allows creating customisations in Mago.net. More than often the demo was interrupted by the spontaneous applauses of the audience.   

Giuseppina Sperico (Logistics Team Manager) and Francesco Ricceri (he who developed the software of the hand held devices) showed to everyone how the new module Warehouse Management System can significantly improve the logistics management of the warehouse. The solution for the management of the Wi-Fi handheld terminals was presented during an interesting unscheduled presentation. 

Towards the end Mario Aschiero described the "Go to Market" of the three new modules: aggressive prices and full support to the Partners on behalf of Microarea

Last but not least, a truly interesting "Q&A" session.

What a busy day it has been, with lots of information provided and positive communication: the audience followed all presentation with great attention well past six o'clock in the afternoon!  

Multimedia material will be soon available on the Microarea channels (official website, Youtube..).

The campaign "1 iPad for 1 Mago" is coming to an end, but it has (and still is) providing joy to many old and new end users. The campaign kicked off the 15th of September and ended the 30th of November, but several business negotiations are still going on. The "introducing user" will receive the well deserved Apple iPad should the negotiations go through by the end of the year 2010.

by Fabrizio Perricone
Product Marketing Manager

Close to the holiday period, time in which everyone is in search of the right gift, Microarea has delivered the first iPad to the user TecnoAssist, followed by the Microarea Partner Singenia from Gallarate in the province of Varese...Beyond doubt an interesting gift: even the media say that the Hi-Tech gifts are always trendy! 

TecnoAssist, headquarters in Gallarate (Varese), repairs and supplies electronic appliances (PCs, printers, etc). The company (that has been working with Mago since 1997), by having subscribed the MLU service was able to install and utilise the last version of Mago.net. The President of TecnoAssist, Mr. Giandomenico Giuliani, is the person who entered (on the Microarea website) the name of the company to which Mago.net has been suggested in order to obtain a top class enterprise management. The business talks with the contact have come to a positive outcome in a rapid and satisfying manner: one week after the demo came the decision to purchase the product.

Thanks to the simplicity and completeness provided by Mago.net, TecnoAssist decided to manage "in house" not only the general accounting (previously kept by the accountant) but also Analysis & Controlling, inventory and the payables and receivables. As evidence of the "openness" of the architecture with which Mago.net has been developed, the Partner Singenia has able to develop an integration that allows the interfacing of Mago.net with proprietary systems of various suppliers and hence be able to manage the information from and towards such systems in a transparent way.  In order to utilise Mago.net at best, TecnoAssist relied on the advice of their Microarea Reseller, as well as following many of the courses found in the vast on-line library made available by Microarea to all Mago.net users with active Microarea Live Update service. Worthwhile taking note of the fact that the President of TecnoAssist wanted to underline the quality and usefulness of the e-learning courses published on the Microarea website in streaming mode and slide show.

TecnoAssist has decided to offer to its suppliers an interesting service indeed, using the "remote option" offered by Mago.net: with Easy Look the suppliers can access, via Internet, to certain reports of Mago.net for the RMA management, hence making the entire returned material management process slim and precise.

Various photographs, framed into a video available on the Microarea Youtube channel, report the delivering of the iPad.