The stages in the Company's history are:
2008: Web 2.0 & Microarea
Since the second half of 2008, Microarea has embraced the path traced by the so-called "Web 2.0": total interaction with its Partners and End Users. The creation of a new Internet Portal has given way to the introduction of new tools thanks to which all Businesses belonging to the Microarea universe have the opportunity to share experiences and ideas: forum and blogs allow fast and easy interaction amongst all the participants to the Microarea Community. In comparison to the past, the presence of Microarea on the Internet has become highly noteworthy thanks to the new Microarea YouTube channel, breaking news on Twitter, regular presence on Facebook and many other Web channels.
2003... "Internationalisation" Mission!!!
Along with the advent of Internet, the technological challenge is renewed and once again, after ten years, Microarea is up for it. The decision made consisted in strengthening the technological partnership with Microsoft, and to create with the .NET platform the new range of products for the WEB and the International markets, thanks to standards such as Web Services and XML language (used respectively to ‘craft’ functions localisation and layouts in local languages). All of this to support the most recent and demanding challenge in the history of the company: "INTERNATIONALISE and overcome the domestic boundaries".
Today more than 18,000 user companies enjoy daily benefits and efficiency from the utilisation of ERP solutions. Microarea is successfully present in six European nations, operating throughout local retailers with more than 460 highly qualified and professional structures. All of this has allowed Microarea to acquire the necessary experience needed in order to internationalise and be ready to snatch the opportunities offered by phenomenon such as globalisation. Microarea is currently structured in order to offer to its international Partners all the instruments and knowledge required to successfully face that challenge known as “SME”, and towards which all the ERP Vendors are paying growing attention.
1996
Windows represents the first revolution in the world of IT, just before the Internet. Microarea is called once again upon making a critical decision, ten years after the first (successful) one regarding the choice of using Pascal. The decision involves turning from a text to a graphics interface: the Microsoft technology is appointed in the form of Visual C++ and ODBC in order to realise Mago for Windows. The decision is daring but proves to be the right one. Rewarding from a technical point of view, as it evades the limitations reached in a short period by other manufacturers, who employ instead tools such as Visual Basic, easier to use but on the other hand are less powerful. Also economically speaking, the choice results being rewarding, and provides the company with a strong push towards the growth in terms of structure, revenue and sales chain, which has always been the one and only way of conveying the core-business. Task Builder is created, the Mago for Windows (MxW) development framework, which opens the doors into the world of verticalisations, and complies with the various requirements of the System Integrator. By having made the right decisions, once again it has been possible to offer high technology to a large assortment of users.
1989
LAN Local Area Networks, the possibility to share the Hardware and Software resources available in the Company, the first real boost from the creation of the personal Computer. Microarea follows a technological trend that is consolidating and decides to use Novelli as the main Network Operating System (NOS). This is also the year during which Toolkit was introduced, the first Report Maker created inside its management products.
1987
The year in which the concept of multi-users was introduced into Microarea's products. UNIX and XENIX Operating Systems are supported and Informix CISAM is used for the Database while Professional Pascal Metaware is used for the programming language, in order to allow the Company to provide services to a constantly growing number of users.
1984
While the other manufacturers used COBOL or Basic, Microarea chose to use Turbo Pascal, an unpopular development tool due to the slow processing time but highly technological, to create the first MAGO Microarea Operational Management Software. The product, whose name will become a true Battle Horse, is characterised by a pull-down menu, an in-line help facility, as well as the possibility to use colour and a window based Human Machine Interface. This represented a real evolution back then and allowed to approach a new and vast market in the IT World...the small and medium enterprises.
WE HAVE A COMPETITIVE ADVANTAGE, WE HAVE BEING DOING THIS SINCE 1984!!!